Never miss the latest update or new marketing initiative:
May
Podcast Stats for Deeds in the Desert
- Total # of Episodes:
- Total # of Listens/Plays:
- Top Performing Ed:
- Top Performing Investment Ep:
Client Review Campaigns YTD: 100
Client Referral Campaigns:
New Money Goal:
New Accounts:
5.5.23 – Asset Management Performance Record has been updated and can be found on the website at https://ignitefunding.com/investor-services/ or on the P drive P:\INVESTMENT DEPT\Sales Materials\Performance Records
April
Podcast Stats for Deeds in the Desert
- Total # of Episodes:
- Total # of Listens/Plays:
- Top Performing Ed:
- Top Performing Investment Ep:
Client Review Campaigns YTD: 100
Client Referral Campaigns:
New Money Goal:
New Accounts:
4.25.23 – Papersource Note Convention: Papersource is a multi-day investor event that Howard Robbins and Izzy Irizarry will be attending as representatives of Ignite Funding.
4.24.23 – The MoneyShow: The MoneyShow is hosting a multi-day virtual investor event that Ignite Funding will be attending.
- BDE: Kate Butta
4.21.23 – Client Review Campaign: Monthly emails will be sent by marketing to provide the company with a consistent influx of review. Click Here to see this months email.
4.14.23 – Podcast Episode: Investing is like Sex!
4.12.23 – Podcast Recap Email: March recap email sent to all clients and leads. The most clicked episode was the Colorado Housing Market Episode featuring Lokal Homes.
4.10.23 – Dividend Hunter Webinar: Kate Butta represented Ignite at this event hosted by Dividend Hunter
4.6.23 – Podcast Episode: Mitigating Risk for Investors
March
Podcast Stats for Deeds in the Desert
- Total # of Episodes: 27
- Total # of Listens/Plays: 2,124
- Top Performing Ed: Trust Deeds vs. REITs (100+)
- Top Performing Investment Ep: Rhino Loan #5637 (170+)
Client Review Campaigns: 82
Client Referral Campaign: 29 Referrals
New Money Goal: $17M Total
New Accounts: 80 Total | Invested
3.30.23 – Podcast Episode: Colorado Housing Market Ft. Lokal Homes
3.23.23 – Podcast Episode: Meet Our Borrower: Lokal Homes
3.22.23 – SD-IRA Campaign: “Make the Most of Your Money” postcard was mailed to clients investing with cash only to market the ability to invest with retirement funds. This was sent to demographic of age 55 and over.
3.20.23 – New Blog: Supercharge Your Retirement Savings with Real Estate Investments promotes PTC’s Pillars of Finance event.
3.16.23 – Podcast Episode: Investor FAQ
3.14.23 – SD-IRA Campaign: “Give Your Retirement Savings a Side Hustle with Trust Deeds” was emailed to clients investing with cash only to market the ability to invest with retirement funds. This was sent to demographic of age 54 and under.
3.9.23 – Podcast Episode: Meet Our Borrower: Citywide
3.10.23 – Loan Update Video: Project Update: Future Legends, LLC – Windsor, Colorado will be sent via email to clients on the current loan.
3.10.23 – Branded Content Campaign: The following will be published with the Las Vegas Review Journal during the month of March.
- Digital Article scheduled to post 3.21.23: Supercharge Your Retirement Savings with Real Estate Investments
- Print Advertorial will post every Sunday starting the 19th: Click Here
3.2.23 – Podcast Episode: Original vs. Assignment Funding: Which is Better?
February
Podcast Stats for Deeds in the Desert:
- Total # of Episodes: 21
- Total # of Listens/Plays: 1,755
- Top Performing Educational Ep.: Trust Deeds vs. REITs (100+)
- Top Performing New Investment Ep.: Rhino Loan #5637 (150+)
Client Review Campaigns: 57 Reviews
Client Referral Campaign: 19 Referrals
New Money Goal: $14M Total
New Accounts: 51 Total | 38 Invested
2.27.23 – ThinkRealty Email Blast: ThinkRealty subscribers are a receptive audience market to as they are already interested in receiving real estate investment educational content. Latest Email Blast
2.24.23 – Noteworthy Event: Ignite Funding attends these events on an annual basis to attract new clients.
- Representative: Howard
- Presentation: Supercharge Your Note Investing
2.23.23 – Podcast Recap Email: February recap email sent to all clients and leads. The most clicked episode was the special episode released for Hillwood Homes Loan #5704.
2.22.23 – Podcast Episode: Meet our Borrower: Hillwood Homes
2.16.23 – Podcast Episode: Default Strategies: Trustee Sale
2.15.23 – Client Review Campaign: Monthly emails will be sent by marketing to provide the company with a consistent influx of review. Click Here to see this months email.
2.15.23 NuView Event Continued: Carrie represented Ignite Funding on a panel to wrap up the event.
2.9.23 – New Client Email Automation Updates: This email automation was created to help the BDEs educate new clients so that they understand investment procedures and how to make the most of their experience. Emails were recently updated and new emails implemented to continue optimizing new client education.
- Updated Email#3: Don’t Miss Another Day of Interest | Complete Your Investment Paperwork On-Time
- Updated Email#7: Are You Ready for Your First Interest Payment?
- New Email #8: Your Copy of the Recorded Deed of Trust, Title Insurance, and Promissory Note
- New Email #9: New Ways to Stay in Touch! Find Us Now on Instagram and TikTok
2.9.23 – Podcast Episode: Default Strategies: Foreclosure Process
2.9.23 – Website Update: Meet Our Borrower pages have been updated to include podcasts featuring them on Deeds in the Desert. See example
2.8.23 – Pillars of Finance: The marketing dept. has been working on launching a separate event platform for PTC to host events that feature Company Partners to educate clients on other investments and bring in new client accounts. Ignite Funding will be the first investment sponsor featured in it’s inaugural event on April 4th, 2023.
What has been done to get us to this point:
- Extensive research to find the best & most cost effective platform to host both virtual and hybrid (includes in-person attendance) events.
- Extensive testing of the ZOOM Events platforms to understand how to set-up events and all the features capabilities, what the company partner experience will be and how we will need to coordinate with them before, day-of and post-event, what the attendee experience will be virtually (computer & cell phone) and in-person, and what analytics are collected.
- Creating a dedicated Pillars of Finance website and embedding Hubspot forms to easily capture/integrate registrant information into Salesforce & Hubspot.
- Cleaning old lists to reengage 1000s of old leads from both sister companies.
- Utilizing a 3rd party marketing platform to ensure that the attempt to reengage old leads does not affect the integrity of company email addresses and the ability to use our current marketing platform.
- Old Lead Email Campaign:
- Pillars of Finance – Exclusive NEW Investor Event
- You Don’t Want to Miss These 2 Event Headliners
- Real Estate Market Insights Straight from the Experts
- Passive Real Estate + Tax-Deferred/Free Growth = GOLDEN Years
- Get Answers from a Panel of Real Estate Experts
- No Interest in Compounding Tax Sheltered Growth for Retirement?
- Registrants Automated Email Workflow: Leads that register for the event will be placed in an email workflow to send periodic reminders and info about the upcoming event from PTC .
- With extensive collaboration with Carrie, PowerPoint presentations prepared for the management staff.
- Welcome to Pillars
- Session 1: Tax-Sheltered Growth
- Session 2: This is How We Do It
- Session 3: Current Market Insights
- Session 4: Did You Read the Fine Print?
- Session 5: How it Works in a SD-IRA
- Panel Session
2.8.23 – NuView Event Webinar: Carrie represented Ignite at this virtual event hosted by Nuview.
2.6.23 – Podcast Episode: New Investment Opportunity | Hillwood Homes 10.5% Loan
2.5.23 – Branded Content Campaign: The following will be published with the Las Vegas Review Journal during the month of February.
- Digital Article scheduled to post 2.21.23: Recession Proof Real Estate Investments: Industry Expert Insights
- Print Advertorial will post every Sunday starting the 19th: No One is Immune to Defaults
2.2.23 – New Video: Post-Closing Docs: What Are These For? was created to help explain what clients should expect to receive post investment.
2.2.23 – Podcast Episode: Default Process Part 2- The Right Time to File an NOD explains to clients that a lot must be done before filing a notice of default. Also, just because clients don’t receive daily updates doesn’t mean nothing is being done to resolve the default with the borrower and evaluate the status of the subject property.
January
Podcast Stats for Deeds in the Desert (as of 1.23.23):
- Total # of Episodes: 16
- Total # of Listens/Plays: 1,104
- Top Performing Educational Ep.: Trust Deeds vs. REITs (100+)
- Top Performing New Investment Ep.: Rhino Loan #5637 (150+)
Client Review Campaigns: 32 Reviews
Client Referral Campaign: 11
New Money Goal: $5M Total
New Accounts: 23 Total | 11 Invested
1.31.23 – Tax Forms Email: Clients were notified that tax forms are available on the portal. The email included the Tax Form FAQ blog and portal login tutorial to assist clients.
1.28.23 – Podcast Recap Email: Monthly emails will be sent to recap new episodes posted on Deeds of the Desert to both clients and current leads. January Email
1.26.23 – Hubspot Email Automation: The email communication workflow for Social Media/Digital Advertising leads has been updated to help educate leads. The goal is always to increase lead conversion by putting the most effective, engaging content in front of them.
- Thank You for Your Recent Interest in Trust Deed Investments
- Passive Income it just One Click Away – Here’s How it Works
- Recession Proof Real Estate Investments – What’s the Catch?
- How Do Other Real Estate Investments Compare to Trust Deeds?
- We Compete with Banks to get You 10% to 12% Returns – Here’s How
- There’s More than One Way to Invest in Trust Deeds
1.26.23 – New Blog: Why Borrowers & Investors Choose Ignite Funding was posted to help educate clients and leads about how private lenders like us are competitive with bank financing.
1.26.22 – Podcast Episode: Default Strategies: The Value of Proactive Loan Servicing featuring President Cook and DOU Vassar.
1.25.23 – The MoneyShow: The MoneyShow is hosting a multi-day virtual investor event that Ignite Funding will be attending & presenting a webinar. The marketing department prepared the virtual booth and will aid the BDE with post-event follow-up via targeted email.
- BDE: Kate Butta
- Presentation Ppt: The Investment You Missed Out on in 2022
- 72 attended the webinar; 212 total leads were provided by the event
1.22.23 – Branded Content Campaign: Ignite is engaging in its 4th annual branded content campaign with the Las Vegas Review Journal. The RJ has been a successful advertising outlet to market to and convert local clients. This campaign will include monthly digital articles sponsored on their website and weekly print advertorials posted every Sunday from now through June.
- Print advertorial release dates 1.22.23 & 1.29.23: Proof Copy
1.20.23 – New Email Automation: For clients that are rolled-off from the BDE’s to Client Services, they will automatically receive an email via Hubspot for a seamless transition.
1.19.23 – Podcast Episode: 3 Reasons Why Real Estate Borrowers Choose Ignite Funding with DOU Pat Vassar
1.19.23 – New Website Page: A dedicated Client Services page was created to implement into our communication with clients. It’s under the Investor Relations tab and included in several email communications throughout the client journey.
1.18.23 – New Email: A new email was added to the New Client Email workflows to introduce & encourage new clients to follow us on our social platforms.
1.17.23 – Client Review Campaign: Monthly emails will be sent by marketing to provide the company with a consistent influx of review. Click Here to see this months email.
1.13.23 – Updated Blog: Tax Time FAQ: What to Expect from Trust Deed Investments was updated to reflect the release dates of 2022 tax forms. An email will be sent to clients on this date to help mitigate client questions that can be answered in this blog.
1.12.23 – Podcast Episode: Quarter 4 Recap and Available Investments with DOU Pat Vassar
1.10.23 – Internal Hosted Event: When BDE reps do not have an external/3rd party run event for the month, internal virtual events/webinars will be hosted to aid existing & old lead conversion.
- BDE: Howard Robbins
- # of registrants (as of 1.9.22): 8
- Presentation Ppt
1.6.23 – Email Signature Banners: Per a new marketing initiative to drive client & lead traffic to the website, podcasts, text opt-in, available investments, etc. These will be refreshed quarterly and will also be implemented on Salesforce email templates.
- Loan Processing/BDEs: Text Opt-in
- Client Services/Underwriting: Available Investments
- Accounting: Tax FAQ
- Marketing: Podcast
1.6.23 – Email Campaign: The marketing dept. is working to help re-engage foreign investors located in Canada that may not have thought it was possible to invest with us. If you encounter foreign investors interested in Ignite, please refer to the Chief Compliance Officer for direction as not all foreign investors fall under the same policies/regulations.
- Email Copy/Stats – 1 consultation scheduled (as of 1.9.22)
1.5.23 – Podcast Episode: Recession Proof Real Estate: Medical Facilities and Storage Units ft. President Cook & DOU Vassar. To combat economic Armageddon headlines, we shared with clients & leads insight into what Ignite continues to do to mitigate risk on investments and what they have to look forward to as far as the type of projects they will see coming down the pipeline.