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Marketing Communications Portal – 2023

Home/Marketing Communications Portal – 2023

Never miss the latest update or new marketing initiative:

May

  • Podcast Stats for Deeds in the Desert

    • Total # of Episodes:
    • Total # of Listens/Plays:
    • Top Performing Ed:
    • Top Performing Investment Ep:

  • Client Review Campaigns YTD: 100

  • Client Referral Campaigns:

  • New Money Goal:

  • New Accounts:

  • 5.5.23 – Asset Management Performance Record has been updated and can be found on the website at https://ignitefunding.com/investor-services/ or on the P drive P:\INVESTMENT DEPT\Sales Materials\Performance Records

April

  • Podcast Stats for Deeds in the Desert

    • Total # of Episodes:
    • Total # of Listens/Plays:
    • Top Performing Ed:
    • Top Performing Investment Ep:

  • Client Review Campaigns YTD: 100

  • Client Referral Campaigns:

  • New Money Goal:

  • New Accounts:

  • 4.25.23 – Papersource Note Convention: Papersource is a multi-day investor event that Howard Robbins and Izzy Irizarry will be attending as representatives of Ignite Funding.

  • 4.24.23 – The MoneyShow: The MoneyShow is hosting a multi-day virtual investor event that Ignite Funding will be attending.

    • BDE: Kate Butta

  • 4.21.23 – Client Review Campaign: Monthly emails will be sent by marketing to provide the company with a consistent influx of review. Click Here to see this months email.

  • 4.14.23 – Podcast Episode: Investing is like Sex!

  • 4.12.23 – Podcast Recap Email: March recap email sent to all clients and leads. The most clicked episode was the Colorado Housing Market Episode featuring Lokal Homes.

  • 4.10.23 – Dividend Hunter Webinar: Kate Butta represented Ignite at this event hosted by Dividend Hunter

  • 4.6.23 – Podcast Episode: Mitigating Risk for Investors

March

February

January

  • Podcast Stats for Deeds in the Desert (as of 1.23.23):

    • Total # of Episodes: 16
    • Total # of Listens/Plays: 1,104
    • Top Performing Educational Ep.: Trust Deeds vs. REITs (100+)
    • Top Performing New Investment Ep.: Rhino Loan #5637 (150+)

  • Client Review Campaigns: 32 Reviews

  • Client Referral Campaign: 11

  • New Money Goal: $5M Total

  • New Accounts: 23 Total | 11 Invested

  • 1.31.23 – Tax Forms Email: Clients were notified that tax forms are available on the portal. The email included the Tax Form FAQ blog and portal login tutorial to assist clients.

  • 1.28.23 – Podcast Recap Email: Monthly emails will be sent to recap new episodes posted on Deeds of the Desert to both clients and current leads. January Email

  • 1.26.23 – Hubspot Email Automation: The email communication workflow for Social Media/Digital Advertising leads has been updated to help educate leads. The goal is always to increase lead conversion by putting the most effective, engaging content in front of them.

    Outline of the Workflow

    1. Thank You for Your Recent Interest in Trust Deed Investments
    2. Passive Income it just One Click Away – Here’s How it Works
    3. Recession Proof Real Estate Investments – What’s the Catch?
    4. How Do Other Real Estate Investments Compare to Trust Deeds?
    5. We Compete with Banks to get You 10% to 12% Returns – Here’s How
    6. There’s More than One Way to Invest in Trust Deeds

  • 1.26.23 – New Blog: Why Borrowers & Investors Choose Ignite Funding was posted to help educate clients and leads about how private lenders like us are competitive with bank financing.

  • 1.26.22 – Podcast Episode: Default Strategies: The Value of Proactive Loan Servicing featuring President Cook and DOU Vassar.

  • 1.25.23 – The MoneyShow: The MoneyShow is hosting a multi-day virtual investor event that Ignite Funding will be attending & presenting a webinar. The marketing department prepared the virtual booth and will aid the BDE with post-event follow-up via targeted email.

  • 1.22.23 – Branded Content Campaign: Ignite is engaging in its 4th annual branded content campaign with the Las Vegas Review Journal. The RJ has been a successful advertising outlet to market to and convert local clients. This campaign will include monthly digital articles sponsored on their website and weekly print advertorials posted every Sunday from now through June.

    • Print advertorial release dates 1.22.23 & 1.29.23: Proof Copy

  • 1.20.23 – New Email Automation: For clients that are rolled-off from the BDE’s to Client Services, they will automatically receive an email via Hubspot for a seamless transition.

  • 1.19.23 – Podcast Episode: 3 Reasons Why Real Estate Borrowers Choose Ignite Funding with DOU Pat Vassar

  • 1.19.23 – New Website Page: A dedicated Client Services page was created to implement into our communication with clients. It’s under the Investor Relations tab and included in several email communications throughout the client journey.

  • 1.18.23 – New Email: A new email was added to the New Client Email workflows to introduce & encourage new clients to follow us on our social platforms.

  • 1.17.23 – Client Review Campaign: Monthly emails will be sent by marketing to provide the company with a consistent influx of review. Click Here to see this months email.

  • 1.13.23 – Updated Blog: Tax Time FAQ: What to Expect from Trust Deed Investments was updated to reflect the release dates of 2022 tax forms. An email will be sent to clients on this date to help mitigate client questions that can be answered in this blog.

  • 1.12.23 – Podcast Episode: Quarter 4 Recap and Available Investments with DOU Pat Vassar

  • 1.10.23 – Internal Hosted Event: When BDE reps do not have an external/3rd party run event for the month, internal virtual events/webinars will be hosted to aid existing & old lead conversion.

  • 1.6.23 – Email Signature Banners: Per a new marketing initiative to drive client & lead traffic to the website, podcasts, text opt-in, available investments, etc. These will be refreshed quarterly and will also be implemented on Salesforce email templates.

  • 1.6.23 – Email Campaign: The marketing dept. is working to help re-engage foreign investors located in Canada that may not have thought it was possible to invest with us. If you encounter foreign investors interested in Ignite, please refer to the Chief Compliance Officer for direction as not all foreign investors fall under the same policies/regulations.

  • 1.5.23 – Podcast Episode: Recession Proof Real Estate: Medical Facilities and Storage Units ft. President Cook & DOU Vassar. To combat economic Armageddon headlines, we shared with clients & leads insight into what Ignite continues to do to mitigate risk on investments and what they have to look forward to as far as the type of projects they will see coming down the pipeline.

Ignite Funding, LLC | 6700 Via Austi Parkway, Suite 300, Las Vegas, NV 89119 | P 702.739.9053 | T 877.739.9094 | F 702.922.6700 | NVMBL #311 | AZ CMB-0932150 | | Money invested through a mortgage broker is not guaranteed to earn any interest and is not insured. Prior to investing, investors must be provided applicable disclosure documents.
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