Never miss the latest update or new marketing initiative:
October
10/18/21 – New Blog: “3 Secret Ingredients to Maximize Your Trust Deed Investment Benefits” was posted to the website and emailed to current clients to help encourage clients to reinvest, diversify, and open different accounts.
10/06/21 – Salt Lake City Branding Campaign: Ignite Funding is engaging in a 6 month branded content campaign with the Salt Lake Tribune in UT. This campaign will included digital & print branded content, occasional Print Ads and social posts on their Facebook page to drive readers to our content.
10/01/21 – REI Ink Editorial: Ignite Funding will have an editorial in REI Inks October edition featuring new content about real estate crowdfunding investors and discusses if they will be able to weather a market correction.
- Editorial Content: “How Will the Crowdfunding Investor Endure a Real Estate Market Correction?“
- Print Ad: Link
September
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $71M
- Goal for Ignite: 95% Reinvestment – Status: 78%
- Goal for PTC: 500 New Accounts – Status: 537
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 332
09/21/21 – Client Email: All clients were sent an email, bringing to their attention some important legislation that will affect all retirement plans and thousands of privately owned small business. This legislation could potentially affect our investors that invest in Trust Deeds with their SD-IRA.
09/9/21 – Client Email: All clients were sent an email asking them to participate in voting for Ignite for Best of Las Vegas 2021. The results will be release by the LVRJ in December.
09/07/21 – INC 5000 Announcement: Our announcement for making the INC 5000 list two years in a row was posted to the blog on the website. Feel free to share with clients and leads!
09/04/21 – New Email Added to Lead Drip: An email with our $1 billion press release “Hard Money Lender Accelerates Past Major Milestone in Lending” was created an implemented to the lead email drip. Link to the email.
August
We moved up the ranks! – On 08/16/21, we made the No 4886 spot in the INC 5000 rankings for 2021!
We hit an annual account milestone! – On 08/13/21, we hit 300 accounts for the year. Keep it up!
We broke a new record! – On 08/13/21, 10 new accounts were opened on a single day!
08/19/21 – New Emails Added to Workflow: Two emails have been added to the New Client email drip that was created to ensure all clients are on the same page of how it works at Ignite Funding and how to manage the account/investments.
5. How to Safely Transfer Cash – Email Link
6. Why Loans Get Delayed – Email Link
08/04/21 – Press Release: “Hard Money Lender Accelerates Past Major Milestone in Lending” was published to PRNewswire announcing Ignite’s $1 Billion lending milestone. All clients received an email with this news, and Nevada clients received an exclusive email to participate in a drawing for a special prize.
08/02/21 – New Blog: “Cash Investors: How You Send Your Funds Matters” was created to help cash account investors identify which methods are the fastest and most secure ways to transfer their cash. This was also emailed to all clients on 08/02.
July
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $50M
- Goal for Ignite: 95% Reinvestment – Status: 80%
- Goal for PTC: 500 New Accounts – Status: 195
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 232
We hit an annual account milestone! – On 07/16/21, we hit 250 new accounts! To give you an idea of how crazy awesome this is, we didn’t hit 200 new accounts in 2020 until September 3rd. Keep crushing it!
07/21/21 – New Blog: “Loan Closing: It’s Not Always a Walk in the Park” helps to explain some of the situations that we encounter in the loan closing process that can cause delays in funding. Please share with anyone that gets frustrated by these scenarios so that they can better understand why delays can occur.
7/15/21 – San Diego Branding Campaign: Ignite Funding is engaging in a 3 month branded content campaign with the San Diego Business Journal starting this month. It includes monthly digital articles and email blasts. This month we received a complimentary print publication as well.
07/15/21 – New Lead Drip Email: A new email has been added to the automated lead email drip system to replace an email that was underperforming. This is in an effort to better inform new leads on how Ignite Funding is competitive with traditional, “cheaper”, financing such as banks.
- New Email: Ignite Funding | Hard Money Isn’t Cheap, so How Do We Compete? – Link
07/14/21 – Think Realty Honors: Carrie has been nominated for the “Industry Impact” award for Think Realty Honors. Make sure you cast your vote, click here!
07/13/21 – Mid-Year Recap: We went over our accomplishments so far for this year and what we need to work on as a team to meet our goals. Let’s keep up the momentum!
- PowerPoint presentation: Link
07/02/21 – New SalesForce Email Template: “How to Securely Send Cash for Your Ignite Funding Investments” email was created in Salesforce to send to new and current CASH clients to help prevent them from utilizing the least secure ways to send us their money and to encourage the use of faster transfer methods for funding.
07/01/21 – New Blog: “Real Estate Investing is Not a One Trick Pony Game” describes Ignite Funding’s core underwriting philosophies that helps us attract bankable borrowers and mitigate risk for our clients. This was originally created and published for the LVRJ June campaign but is now available for clients and leads to read on the website.
07/01/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branded content.
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- Sponsored Content: Live Article
- Email Blast
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/07/IF-Abq-10-12-Art-Deco-1920×600-1.jpg ; https://ignitefunding.com/wp-content/uploads/2021/07/IF-Abq-10-12-Art-Deco-300×600-1.jpg
- Print Ads: Performance Record Stats
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07/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branding content:
- Sponsored Content: Live Article
- Email Blast
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/07/IF-Abq-10-12-Art-Deco-1920×600-1.jpg ; https://ignitefunding.com/wp-content/uploads/2021/07/IF-Abq-10-12-Art-Deco-300×600-1.jpg
- Print Ads: Performance Record Stats
June
We hit an annual account milestone! – On 06/08/21 we hit 200 new accounts for the year. Keep it up!
06/28/21 – New Client Automated Email Drip: An Automated email drip was implemented to ensure that all clients receive communication pertinent to them understanding the team dynamic at Ignite and the paperwork associated with their investments. Clients receive the first email as soon as their SalesForce profile is changed to an account, and will receive the rest once per week.
- Welcome to Ignite Funding: Let’s them know who is available to assist them with their investments/accounts, and will receive an attachment (see example for Howard) with their corresponding BDE’s info and the CSR/Loan Processing contact information.
- Money Doesn’t Invest Itself: Provides clients with tips to stay in the loop for new investments (text opt-in) and managing their account.
- Don’t Miss Another Day of Interest: Walks clients through how to complete their investment paperwork.
- SPOA Blog: New clients will learn right off the bat why they must complete an SPOA, and why Ignite cannot implement a blanket SPOA.
06/25/21 – New Informational Handout: The “Why Borrowers & Investors Choose Ignite” one sheet handout was created to help you explain to leads & clients why borrowers utilize financing from Ignite for their projects, despite banks having the cheapest capital. This handout will be added to the lead email drip system in Hubspot and definitely be used for other future marketing initiatives and events!
06/14/21 – New Video: If clients are looking for an update on any of their Nevada investments, you can direct them to our youtube channel to watch a video update on all projects in Clark County. Keep in mind, if it was an acquisition loan the client will only see a dirt lot.
06/14/21 – Client Survey: On the glass wall above CSR cubicles you will find the suggestions that clients requested to help us improve the client experience. We will be actioning these throughout the year and providing updates on the glass wall as the requests are completed.
06/09/21 – Hubspot Automated Lead Email Drip: An automated email drip has been put into place for leads specifically generated by social media/digital/website advertising. Once the leads are assigned to a BDE the email drip has been triggered in Hubspot, allowing a quicker turnaround to contact the lead. Below are the emails that the leads are currently receiving in the drip. The emails are spaced out so that the leads receive one email daily, excluding weekends.
06/08/21 – Client Email: In our PTC crossover campaign, cash account clients were sent a Sponsored Content email on behalf of PTC highlighting SEP & SIMPLE IRAs.
06/03/21 – Virtual Event: “Trust Deeds: Why Now?” was presented by Colby Trah via ZOOM conferencing to introduce to new leads the pros & cons of Trust Deed investing and Ignite Funding’s history in the lending industry.
06/01/21 – Think Realty Article: “Hard Money Isn’t Cheap so How Do We Compete” will be published in Think Realty’s June edition.
- Here is the live article: https://thinkrealty.com/hard-money-isnt-cheap/
06/01/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branded content.
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- Sponsored Content: Live Article
- Email Blast
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/06/Old-to-New-1920×600-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/06/Old-to-New-300×250-1.jpg
- Print Ads: Performance Record Stats
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06/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branding content:
- Sponsored Content: Live Article
- Email Blast
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/06/Old-to-New-1920×600-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/06/Old-to-New-300×250-1.jpg
- Print Ads: Performance Record Stats
06/01/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This is the final month of the campaign, and will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Sponsored Content: Live Article: “Real Estate Investing is Not a One Trick Pony Game“
- Print Article: “Performance Record Stats“
- Email Blast: Webinar Invite
May
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $30M
- Goal for Ignite: 95% Reinvestment – Status: 113%
- Goal for PTC: 500 New Accounts – Status: 143
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 129
05/24/21 – New Blog: “Special Power of Attorney: Why it is Required?” was posted to help current and new clients, as well as leads, understand why they are required to sign an SPOA for each investment at Ignite Funding. If they still have further questions, refer them to the Chief of Compliance.
- This was emailed to all clients on 06/04/21: Email Preview
05/14/21 – Website Update: Dapper Companies was added to the “Meet Our Borrowers” page. This is a great reference for when clients have questions about the history we have with the borrower and if they would like to do some more research on the borrower there are links to their website and recent news.
05/10/21 – New Blog: “Hard Money isn’t Cheap so How Do We Compete” is an in depth answer to the question as to how we compete with traditional lending institutions and how we bridge the gap for our borrowers to be both profitable and successful long-term.
05/04/21 – Virtual Event: “Trust Deeds: Why Now?” was presented by Howard Robbins via ZOOM conferencing to introduce to new leads the pros & cons of Trust Deed investing and Ignite Funding’s history in the lending industry.
05/01/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branded content.
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- Email Blast: Invite to Colby’s virtual seminar.
- Sponsored Content: Our “5 Misconceptions of Trust Deed Investing WP” – The first 2 misconceptions are featured in the article and then will be directed to a landing page to provide their contact information to continue reading.
- Print Ad: Print Ad Quarter Page PDF
- Website Display/Banner ads: https://ignitefunding.com/wp-content/uploads/2021/05/IF-Abq-Skyline-300×250-revised.jpg; https://ignitefunding.com/wp-content/uploads/2021/05/IF-Abq-Skyline-728×90-revised.jpg; https://ignitefunding.com/wp-content/uploads/2021/05/IF-Abq-Skyline-160×600-revised.jpg
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05/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branding content:
- Sponsored Content: Our “5 Misconceptions of Trust Deed Investing WP” – The first 2 misconceptions are featured in the article and then will be directed to a landing page to provide their contact information to continue reading.
- Email Blast: Invite to Colby’s virtual seminar.
- Digital Ads (display images): Colby’s Event Invite Card
05/01/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Print Article
- Display Ads: https://ignitefunding.com/wp-content/uploads/2021/04/Hard-Money-728×90-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/04/Hard-Money-300×250-motion.gif
- OTT (ongoing)– In streaming ads nationwide (i.e. HULU, AppleTV, Roku, Amazon Fire Stick) the commercial is 30 seconds long: https://www.youtube.com/watch?v=r2ebUCnod8w
April
We hit a new milestone! – On 04/01/21 we hit 300 client subscribers on Trumpia opt-ins for text message updates.
We hit an annual account milestone! – On 04/28/21 we hit 150 new accounts for the year. Keep it up!
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $17.7M
- Goal for Ignite: 95% Reinvestment – Status: 87%
- Goal for PTC: 500 New Accounts – Status: 108
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 103
04/29/21 – Social Media Ads: New summer themed ads were created for social media targeted leads. Which gal do you think will bring in the most leads?
04/28/21 – EBlast: An email was sent from Ignite Funding marketing to leads that attended the MoneyShow Precious Metals virtual event that PTC attended & presented at last week. These investors are already interested in alternative assets and may be interested in adding real estate to the mix as well.
04/28/21 – Press Release: “Ignite Funding Hedges Against Market Corrections in Real Estate” was published on PRNewswire to help attract new borrowers to Ignite Funding.
04/18/21 – New Marketing Tool: We started running our first digital billboard this past weekend here in Las Vegas through a company called Blip. Blip enables us to access digital billboards across the US, making it a useful tool for marketing in both new and familiar regions to Ignite Funding.
04/29/21 – EBlast: Think Realty subscribers will receive this event invitation for virtual event hosted by Ignite and presented by Howard Robbins on May 4th.
- 04/12/21 – Online Applications: The website has been updated to include 2 foreign investor applications. At https://ignitefunding.com/get-started-today/ clients can now access the Foreign Investors Cash Account Criteria and Foreign Investors Business Account Criteria to see what items they need to gather before they download the Foreign Investors Account Application | Cash Account or the Foreign Investor Account Application | Business Account.
04/01/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branded content.
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- Email Blast sent on 04/26/21: Virtual Event Invite
- Sponsored Content posted 04/01/21: “Trust Deeds vs Mortgages“; Live Article Link Here
- Print Ad: Print Ad Quarter Page PDF
- Website Display/Banner ads: https://ignitefunding.com/wp-content/uploads/2021/03/IF-10-12development-300×250-1.jpg
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04/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branding content:
- Sponsored Content posted 04/01/21: “Trust Deeds vs Mortgages“; Live Article Link Here
- Email Blast sent 4//21: Virtual Event Invite
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/02/ADS-development-300×250-.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Compounding-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-5-mis-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Schedule-a-consult-300×600-1.jpg
- Print Ads: April Quarter Page PDF
04/01/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Article published on 03/30/21: Live Article Link
- EBlast sent 04/27/21: Virtual Event Invite
- Social Media Ad (ongoing)– https://ignitefunding.com/wp-content/uploads/2021/04/Bullet-proof-tax-shelter-300×250-1.jpg
- Display Ads: https://ignitefunding.com/wp-content/uploads/2021/04/IRA-account-types-infographic-320×50-jars.jpg,https://ignitefunding.com/wp-content/uploads/2021/04/IRA-account-types-infographic-300×250-jars.jpg
- OTT (ongoing)– In streaming ads nationwide (i.e. HULU, AppleTV, Roku, Amazon Fire Stick) the commercial is 30 seconds long: https://www.youtube.com/watch?v=r2ebUCnod8w
March
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $11.9M
- Goal for Ignite: 95% Reinvestment – Status: 63%
- Goal for PTC: 500 New Accounts – Status: 71
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 71
We broke several new account records! Great job to all teams for making this happen!
- We opened 56 accounts in a single month, breaking our 2018 record of 45 accounts.
- We opened the most accounts in a quarter and, specifically, the 1st quarter of the year – 116 total.
We hit an annual account milestone! – On 03/19/21 our 100th account for the year was opened! That’s a new record for the first quarter of the year!
03/31/21 – EBlast: Realty411 Magazine subscribers will receive the following email blast to potentially generate new leads.
03/26-27/21 – Event: Ignite Funding and Preferred Trust will be attending the REI Summit in Houston, TX. If you are interested in watching either seminar virtually you can register for the event here.
- Trust Deeds: Why Now? – presented by Howard Robbins on Friday, March 26th at 8:30AM CST.
- TBD – presented by Carrie Cook on Friday, March 26th at 4:00PM CST.
03/24/21 – Client Referral Marketing: Clients will receive this communication throughout the year in an effort to help gather more referrals for new accounts. Each rep has their own landing page where referrals can schedule a consultation, excluding CSR’s who will be directed to the consult page on the website.
03/23/21 – Website Homepage: On the homepage of the website the first slider image you will see in rotation is advertising the event we will be attending in Houston, encouraging clients & potential leads to sign-up for our virtual presentation or to attend in-person.
03/19/21 – Client Email Communication: Clients were sent an email informing them that Ignite’s 2020 financial statements are available for review. It also explains how you can request them in their loan documents and gently suggests that they don’t need to do this every time they invest in an effort to help mitigate the number of requests we receive. This email will be sent to new clients as well.
03/18/21 – Whitepaper Update: The “Building-Up vs Drawing-Down: An IRA Income Strategy” whitepaper has been updated. You can find this in the PDrive: InvestmentDpt/SalesMaterials/Whitepapers.
03/08/21 – Guidebook Update: The default guidebook was updated to reflect current default policy changes. There must be a 75% majority vote to remove Ignite Funding from being the asset manager. You can find the update on the website or in the PDrive – InvestmentDpt/SalesMaterials/IgniteDefaultGuidebook.pdf
03/04/21 – NAPFA Email Campaign: The day after the event we will begin an email drip tailored specifically toward financial advisors.
- Email #1: https://ignitefunding.com/wp-content/uploads/2021/03/NAPFA2021_Email-1.jpg
- Email #2: https://ignitefunding.com/wp-content/uploads/2021/03/NAPFA2021_Email-2-2.jpg
- Email #3: https://ignitefunding.com/wp-content/uploads/2021/03/NAPFA2021_Email-3.jpg
- Email #4: https://ignitefunding.com/wp-content/uploads/2021/03/NAPFA2021_Email-4.jpg
- Email #5: https://ignitefunding.com/wp-content/uploads/2021/03/NAPFA2021_Email-2-1.jpg
03/03/21 – Event: NAPFA 2021 – Misty will be hosting a virtual seminar about Trust Deed investing that financial advisors will be able to put towards continuing education credit for their license. Below includes all that will be used for the presentation:
- PowerPoint presentation: https://ignitefunding.com/wp-content/uploads/2021/03/Ignite-Funding_NAPFA-2021_MB-revised.pdf
03/02/21 – 2020 Performance Record: The company’s 2020 Performance record is now available on the website, and will be shared with clients, leads, and other various marketing initiatives.
03/02/21 – Event: Preferred Trust is hosting their “Real Estate & IRA” Seminar where they will go over the benefits, how to open an account, and how to invest in all things real estate, including Trust Deeds. For more information on the event and post-event communication go to the PTC communication portal: https://preferredtrustcompany.com/marketing_portal/
03/01/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branded content.
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- Email Blast sent on 03/09/21: https://ignitefunding.com/wp-content/uploads/2021/02/ADS-March-2021-Eblast2_IzzyFINAL.docx
- Sponsored Content: https://ignitefunding.com/wp-content/uploads/2021/02/Ignite-Funding_Sponsored-Content-2_ABQ-Journal.docx
- Print Ad: https://ignitefunding.com/wp-content/uploads/2021/03/ABQ-Journal-March-Print-Ad.pdf
- Website Display/Banner ads: https://ignitefunding.com/wp-content/uploads/2021/03/IF-5-mis-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/03/IF-5-mis-728×90-1.jpg
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03/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. This is our second installment of branding content:
- Sponsored Content: https://tucson.com/brandavestudios/sponsored/real-estate-investing-no-one-is-immune-to-defaults
- Email Blast: https://ignitefunding.com/wp-content/uploads/2021/02/ADS-March-2021-Eblast2_IzzyFINAL.docx
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/02/ADS-development-300×250-.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Compounding-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-5-mis-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Schedule-a-consult-300×600-1.jpg
- Print Ads: https://ignitefunding.com/wp-content/uploads/2021/02/Ignite-AZDS-Quarter-Page-Mar21.pdf
03/01/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Social Media Ad (ongoing)– https://ignitefunding.com/wp-content/uploads/2021/01/Social-1200×628-bundle.jpg
- OTT (ongoing)– In streaming ads nationwide (i.e. HULU, AppleTV, Roku, Amazon Fire Stick) the commercial is 30 seconds long: https://www.youtube.com/watch?v=r2ebUCnod8w
February
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $8.5M
- Goal for Ignite: 95% Reinvestment – Status: 75%
- Goal for PTC: 500 New Accounts – Status: 26
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 40
02/23/21 – We hit an annual account milestone! We opened our 50th new account for the new year, keep it up!
02/17/21 – Free Press!: Ignite and the Albuquerque Towers project was referenced in a “breaking news” release article and live news broadcast by KRQE Albuquerque CBS affiliate. Here is the article: https://www.krqe.com/news/albuquerque-metro/plans-could-bring-new-life-to-old-first-national-bank-buildings/
02/14/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include an article in their Sunday print edition to continue branding in Vegas:
- Print & available to read on their website:https://www.reviewjournal.com/homes/resale-news/underwriting-basics-harness-your-inner-real-estate-investor-2281255/
02/12/21 – Sales Materials: The below sheet puts the microscope on the part of investment process & cycle that involves the investor (i.e. paperwork, interest, pay-off, etc.), and not the entire process like in 8 Steps to Trust Deeds. Share this with leads and even clients because with long cycles between pay-offs it is easy for people to forget the process.
02/08/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. Today our first email blast will be sent to their subscribers.
02/01/21 – Arizona Campaign: Ignite is engaging in a 6 month campaign with the Arizona Daily Star. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. Today begins the website digital advertising and our first sponsored content installment.
- Sponsored Content: https://tucson.com/brandavestudios/sponsored/control-your-own-real-estate-portfolio-with-trust-deeds/article_ad560c91-5ffe-5d8a-a5ed-d4bf625a578e.html
- Email Blast sent the morning of 02/01/21: Albuquerque & Arizona Daily Star E-Blast_Final
- Digital Ads (display images): https://ignitefunding.com/wp-content/uploads/2021/02/ADS-development-300×250-.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Compounding-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-5-mis-300×250-1.jpg; https://ignitefunding.com/wp-content/uploads/2021/02/ADS-Schedule-a-consult-300×600-1.jpg
- Print Ads: Ignite – ADS Quarter Page 1.28.21
02/01/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Sponsored Content: https://www.reviewjournal.com/brandpublishing/sponsored-realestate/ignite-funding/from-old-to-new-why-apartment-conversions-are-taking-the-market-by-storm/
- Email Blast – This will be sent on 02/01/21 to subscribers that meet our demographics: https://ignitefunding.com/wp-content/uploads/2021/02/RJ-Feb-2021-Eblast_FInal-1-1.docx
- Social Media Ad (ongoing)– https://ignitefunding.com/wp-content/uploads/2021/01/Social-1200×628-bundle.jpg
- OTT (ongoing)– In streaming ads nationwide (i.e. HULU, AppleTV, Roku, Amazon Fire Stick) the commercial is 30 seconds long: https://www.youtube.com/watch?v=r2ebUCnod8w
January
Hawaii 5.0 Goal Status:
- Goal for Ignite: $50M New Money – Status: $5,381,331.85
- Goal for Ignite: 95% Reinvestment – Status: 89%
- Goal for PTC: 500 New Accounts – Status: 13
- Goal for Ignite & PTC (combined): 500 Reviews & Referrals – Status: 7
Website visits for the month – 3,635 (that’s over 1,500 more than last year!)
01/27/21 – New Mexico Campaign: Ignite is engaging in a 6 month campaign with the Albuquerque Journal. Throughout the campaign there will be monthly ads throughout the site, Sponsored Content, and email blasts. Today begins the website digital advertising and our first sponsored content installment.
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- Digital Ads (went live on 01/27/21): https://ignitefunding.com/wp-content/uploads/2021/01/Ignite-Funding-ABQ-Journal-300×600-1.20.21.jpg, https://ignitefunding.com/wp-content/uploads/2021/01/Ignite-Funding-ABQ-Journal-300-x250-1.20.21.jpg, https://ignitefunding.com/wp-content/uploads/2021/01/Ignite-Funding-ABQ-Journal-320×50-1.20.21.jpg
- Sponsored Content link went live 01/27/21(to find it featured on their website, i.e. homepage, business outlook, etc., you may need to refresh the page as there are others being featured as well): https://www.abqjournal.com/nativo?prx_t=m3sGAalBKAusgQA
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01/27/21 – SDIRA Campaign: All Cash Only clients will receive an email featuring sponsored content from Preferred Trust Company. Inside clients will get a brief overview of the benefits of investing in Trust Deeds in a SDIRA, and will advertise PTCs free account promotion.
- View the body of the email here: https://ignitefunding.com/wp-content/uploads/2021/01/PTC_Email.jpg
01/26/21 – Hubspot Email: All clients have been notified that their 1099s are available on the portal and K-1s will be delivered by March 15th at the latest. If clients invest solely through a SDIRA they will not receive a 1099 from Ignite, and will need to contact their custodian.
- View the email here – https://ignitefunding.com/wp-content/uploads/2021/01/TaxTime2020.jpg
01/26/21 – Virtual Event: This virtual event was hosted by MoneyShow specifically for accredited investors. Colby was the seminar presenter, 30 min for a presentation and Q&A. Ignite is given a dynamic platform thru the entirety of the multi-day event, featuring select whitepapers and videos, and links to direct them to the website.
- Whitepapers/Blogs: 8 Steps, 5 Misconceptions, TD vs REITS, INC 5000 Press Release
- Video: Trust Deeds: How It Works
01/25/21 – Year End Recap Meeting: I-Management Group hosted a meeting for both companies, reviewing our performance in 2020 and sharing our goals for 2021 and how we are going to get there as a team. If you would like a copy of the power point slideshow for reference please reach out to marketing.
01/13/21 – Virtual Event: Our first event of the year was a virtual event hosted by MoneyShow. Howard was the seminar presenter, 30 min for a presentation and Q&A. Ignite is given a dynamic platform thru the entirety of the multi-day event, featuring select whitepapers and videos, and links to direct them to the website.
- Whitepapers/Blogs: 8 Steps, 5 Misconceptions, TD vs REITS, INC 5000 Press Release
- Video: Trust Deeds: How It Works
01/11/21 – SDIRA Campaign: Last year we sent out a survey to 600+ cash only clients to gauge their knowledge & interest in investing in TDs with a retirement account. Today we hit those clients with another email giving them more information on SDIRAs and how it works.
01/08/21 – New Blog: “Trust Deeds: The Fuel Your Retirement Needs and Deserves” is a guide for current clients and leads interested in learning how to invest with qualified funds.
- This will be used in an email campaign to cross-sell SIDRAs Accts to Cash Only clients.
01/05/21 – LVRJ Campaign: A six month marketing campaign began in December with the Las Vegas Review Journal. This month will include the following marketing initiatives to continue branding in Vegas and capture nationwide attention:
- Email Blast – This will be sent on 01/05/21 to subscribers that meet our demographics: https://ignitefunding.com/wp-content/uploads/2021/01/RJ-2020-EBlast__Final.docx
- In exchange for their contact info, leads will receive our 3 most popular whitepapers: http://info.ignitefunding.com/rj_emailblast-2020
- Social Media Ad (ongoing)– https://ignitefunding.com/wp-content/uploads/2021/01/Social-1200×628-bundle.jpg
- OTT (ongoing)– In streaming ads nationwide (i.e. HULU, AppleTV, Roku, Amazon Fire Stick) the commercial is 30 seconds long: https://www.youtube.com/watch?v=r2ebUCnod8w
- Email Blast – This will be sent on 01/05/21 to subscribers that meet our demographics: https://ignitefunding.com/wp-content/uploads/2021/01/RJ-2020-EBlast__Final.docx