Joshua Kennon, Investing for Beginners Expert, discusses investing in what you know and finding companies by “Taking a trip to your local mall and scout out the stores to see what is popular. Pay attention to where your kids want you to take them for back to school shopping” or “go through your pantry, cupboards, laundry room, and garage to find products you use regularly.” May I suggest an even more basic view- the roof over your head. If you have, or have had a mortgage you understand how that works. Real Estate is an investment that you know!
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